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What Is A Blog?
The word ‗blog‘ was first coined in 1997 by John Barger as a shortened version of the ‗web log.‘ Since then, web logs, or blogs, have quickly become an effective journaling method and information-sharing opportunity for dozens of industries. Independent website owners, small online retailers, mid-sized ebusinesses, and even corporations are jumping on board the blog revolution as a new way to reach out to customers. Blogs are a simple journalistic style of sharing information on the web, and are set up in a similar way as a basic website. Most of them are made in a standard template, and you‘ll notice that even though the basic layout is the same for most blogs across the internet, many are also customized to mirror a website or create a unique entity of their own. In either case, simple journal-style entries are common across all blogs, and many are filled with pictures, video clips, and even pod casts. Blogs are designed in this simple format so that they can deliver a small and concise piece of information. They are sometimes considered to be online journals, although a business blog is generally not so personalized. Consider them to be snapshots of information, providing key news, updates, or insights on particular topics. For a business, this type of online presence can be especially effective for providing visitors with a unique point of view. Blogs consist of a few key elements that make them stand apart from traditional websites, and each segment of the blog is designed for easy reading and simple navigation. Blogs are made of: �Blog entries �Date of entries �A permalink �RSS Syndication modules �Archives �XML icons �Blogrolls �Timestamps �Calendars Each blog entry is the piece of content for a given day, and this is usually time stamped to let readers know when it was published. The entry title is the key area that will draw your readers in, and can be followed by an excerpt that leads to further reading, or the entire post can be presented below it. Blog entries can have multiple links within the entry, and these are usually added to keywords and tags. It‘s an effective way to lead readers to additional information, or simply direct them to another entry on the blog The date of each entry is hyperlinked to the calendar on the website, and this can be accessed as an archived collection of all of your blog entries. The permalink is a permanent link to that blog entry that can be bookmarked in one step. If you or another reader is interested in linking to your site, they can use this permalink as a source. ―Real Simple Syndication‖ or RSS feeds and XML icons are usually found on the sidebar or bottom of the blog, and these can help you syndicate your content. Syndication means that you can send your information to web aggregators where people can read the information with a newsreader or content aggregator. It‘s an effective way to help avid readers get your information in their preferred format and delivery. Instead of visiting your blog directly for information, these readers will subscribe to the RSS feed so they receive a headline every time you publish something new on the blog. The archives section of your website is important for maintaining a steady record of all entries, and make sit easy for readers to catch up on previous posts. This is also an indicator of how often the blog is updated—always keep in mind that many blog readers are looking for timely and relevant content on almost a daily basis; building up an archive can help you create interested and continuous readership.
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