Finding Your Target Market
After you‘ve established your website and blog, submitted to search engines, and are starting to get favorable rankings, it‘s also helpful to tart finding your target market directly. With millions of blogs and communities on the web today, it can be overwhelming to consider filtering out your target audience, but there are many ways to reach your audience, especially with today‘s social media tools. Traditional ways of finding your target market include doing a market research study, or analyzing reports. However, social media makes it much easier to find out who and where your target market really is. Social networking sites such as MySpace.com, Ryze.com Friendster.com, and even LinkedIN.com can be a direct lead to your target market, and all of them are equipped with search engines where you can locate groups and communities based on keywords. For example, if you are running a website or blog that specializes in delivering real estate news, you may start your target market research by simply typing in ‗real estate group‘ or ‗real estate community‘ into any of the search boxes on these sites. Results will show you a list of blogs, communities, and discussion groups where people are already sharing information; this is your opportunity to join in and start promoting
Many social media sites encourage setting up a profile and interacting on a daily basis; this is your opportunity to create an online presence and engage with potential visitors and customers directly. Your profile can be shared with thousands of people, and a simple link to your blog or website will help you boost traffic instantly.
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